(Cachoeira Paulista, Brazil) With programming transmitted live, TV breaks the geographic barriers to bring its message.
TV Canção Nova is the first Brazilian national television network making its programming available on the internet through Facebook, a major worldwide social network. The transmissions began in June and are made in real time through the Fan Page application. Beyond watching all the Canção Nova TV programming, web surfers that have a profile on Facebook will be able to spread Canção Nova in their related pages.
The objective of TV Canção Nova is to draw more persons even closer to its programming of Christian content. “The internet is a powerful tool that eliminates geographic barriers. With our programming being transmitted by Facebook, the audience passes beyond limits and our message should arrive in places never imagined, ” stressed the superintendent of transmission, Paula Guimarães.
The development of the application is centered in the use of content already produced by Canção Nova, of a mode to organize and facilitate the access for youth that make part of the social network. “One of the objects of the application, also was to use the idea of Digital TV in regard to interactivity of users”, stated Rafael Guimarães, creator of the project.
More than 15,ooo persons already Canção Nova on Facebook. On the page, already it is possible to encounter videos of interviews, retreats, preaching and past programs. The presence of the broadcast on Facebook was created and implemented by the Technology of Information team of Canção Nova. The application took a week to produce, with the integral dedication, including its programming and design.
To accompany the programming directly on the webpage, access facebook.com/cancaonovatv. [click on TV AO Vivo to see the live feed of the program] The programs also can be seen on the Canção Nova TV directly: tv.cancaonova.com.
History of TV Canção Nova
TV Canção Nova is on the air for 22 years with a different programming that brings to tv viewers Catholic content 24 hours per day. Its signal touches all of the Brazilian national territory through satellite dish, and Cable TV (Sky canal 24, via Embratel, canal 119 e Oi TV, canal 9). In some cities in Brazil it is possible to watch TV Canção Nova on open channels and through NET. There are 350 programming retransmitters.
Always attentative and accompanying the principle technological changes. TV Canção Nova brings daily its proposal of evangelizing. “Our mission is ‘to go and evangelize”. We want to reach whom we need with our message of love and hope”, said Paula Guimarães.
TV Canção Nova, more than a TV program; a program for life.
translated from Portuguese